Frequently Asked Questions
How can you charge only 2%?
While the expertise of REALTORS® remains important throughout the home-buying process, the internet has changed how buyers search for homes. Today, 97% of home buyers use online resources during their search, and many buyers contact the listing agent directly to schedule showings or request information.
Because of this shift, there are opportunities for the listing agent to represent both the seller and the buyer as a disclosed dual agent, when permitted by law and agreed to by all parties.
If Mi Cha serves as a disclosed dual agent in the transaction, the seller pays a total commission of only 2%.
Is offering compensation to a buyer’s agent mandatory?
No. Neither the seller nor the seller’s broker is required to offer compensation to a buyer’s agent.
However, if the seller believes it is in their best interest to offer compensation, the seller may choose to offer between 0.5% and 3% to the buyer’s agent.
What is an MLS?
An MLS (Multiple Listing Service) is an online platform that compiles home listings from brokerages within a specific market area.
MLS systems allow real estate professionals to efficiently view available homes, access market data, and share listing information with national and local real estate websites. There are many MLS systems across the United States, and each has its own rules designed to ensure listing information is accurate, complete, and transparent.
What value does an MLS provide?
MLS systems allow real estate professionals to market homes to the largest possible pool of potential buyers.
They provide accurate, reliable, and detailed property information, including listing prices, property features, disclosures, square footage, and sales history. MLS systems also support fair housing and equal opportunity by ensuring consistent access to property information.
Does a corporate brand name help sell a property?
No. Despite heavy branding and advertising, the company name on the yard sign typically has little impact on attracting buyers or determining the final sale price.
Unlike consumer products such as cars, electronics, or clothing—where brand perception can influence purchasing decisions—real estate buyers focus primarily on the property itself, its price, condition, and location.
The quality, experience, and strategy of the individual agent matter far more than the company brand.
Does company size matter?
Not necessarily.
Most buyers begin their home search online, and properties listed on the MLS are visible to all participating agents and buyers. The NJMLS helps create equal exposure for listings regardless of the brokerage’s size.
What matters most is the agent’s marketing strategy, negotiation skills, responsiveness, and ability to properly position the property in the market.
If a company has many agents, does that mean all of them will try to sell my home?
No.
Some companies create the impression that having many agents gives them exclusive access to more buyers. In reality, MLS systems allow all participating real estate professionals to view, market, and show listed properties.
Your home is exposed to the entire marketplace through the MLS—not just to agents within one company.
Why do some sellers still choose brokers who charge 5–6%?
Large companies often focus heavily on promoting their services and defending higher commission structures. Sellers are sometimes told that “if you pay less, you get less.”
However, commission amount alone does not determine the quality of representation or the final outcome of the sale. Many sellers have paid higher commissions and still felt dissatisfied with the experience.
The key is choosing an experienced agent with a strong marketing strategy, negotiation skills, and a proven ability to maximize value.
Another broker offers MLS listing services for less than 2%. Should I choose them instead?
A successful home sale involves much more than simply placing a property on the MLS.
An experienced agent works to strategically market the property, attract qualified buyers, negotiate effectively, manage the transaction process, and help maximize the final sale price.
The goal is not simply to sell the home—but to help the seller achieve the best possible result.
My home listing expired without selling. Was the price too high?
Not always.
While pricing is important, an expired listing can also result from weak marketing, poor presentation, ineffective negotiation, limited exposure, or lack of buyer engagement.
A comprehensive marketing strategy and strong property presentation are often just as important as pricing.
How can Feng Shui help sell a property?
When you live in a home, it is personal. When you sell a home, it becomes a business decision.
Mi Cha uses Feng Shui principles as part of the home preparation and marketing process to help create a more inviting, balanced, and appealing environment for buyers.
By improving energy flow, enhancing spatial balance, and making adjustments to key Feng Shui elements, the property can often feel more welcoming and marketable. Even small adjustments can create a stronger first impression and improve buyer response.
What if we want to sell the property ourselves (For Sale By Owner)?
Selling a home independently can be challenging and time-consuming.
Mi Cha helps sellers maximize exposure, attract qualified buyers, negotiate effectively, and navigate the complexities of contracts, inspections, disclosures, and closing procedures.
The goal is not simply to find a buyer, but to identify the right buyer and help the seller achieve the highest possible net proceeds from the sale.
